About Us

About Soofee's

Soofees began with a simple dream — to share the joy of candy with everyone, no matter where they come from. Inspired by the sweet moments of childhood and the love for fruity, halal-friendly treats, we created a world where flavour meets friendship. Our gummies are more than just candy — they’re little bursts of happiness that bring people together. Whether it’s a family movie night, a school lunchbox surprise, or a sweet gift for a friend, Soofees is here to make every moment a little brighter. And with our lovable characters like Soofee and friends, we’re not just sharing gummies — we’re sharing stories, smiles, and sweet memories across Canada and beyond.

Our Values

At Soofees, we believe candy should be fun, inclusive, and worry-free. That’s why all our gummies and treats are made with halal ingredients — so everyone can enjoy them with confidence. We’re passionate about quality, using only the finest ingredients to craft gummies bursting with real fruit flavour. But it’s not just about the taste — it’s about spreading joy, encouraging friendship, and creating little moments of happiness every day. From our chewy gummy bears to our fruity rings and marshmallows, everything we make is designed to bring people together, one sweet bite at a time.

Soofee's & Friends

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JOONA

Joona is our innovative, tech-savvy rabbit who’s always buzzing with ideas about the latest phone or cool gadget. His visionary spirit not only keeps him ahead in the digital world but also inspires the creative energy behind our premium halal gummies and candies. Joona reminds us that modern ideas and a playful heart can work in perfect harmony.

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HAGA

Haga is the loyal and adventurous jinnie who loves spending time with friends and exploring new horizons. He’s the type of friend who would go to the ends of the earth to help, making him an essential part of our Soofee’s story. His boundless enthusiasm and protective nature perfectly echo the care that goes into every sweet, quality candy we create.

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WOBBLES

Wobbles is our food-loving bear who’s always on a quest for something delicious – from honey to berries and everything in between. He’s playful, a little mischievous, and never one to let hunger slow him down. His fun and inventive approach to finding treats reflects the burst of flavour in every pack of our premium halal gummies and candies.

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HANGO

Hango is the cheeky, playful monkey whose pranks and surprises bring a dash of mischief to our gang. Whether he’s hiding in trees or stirring up some laughter, his adventurous spirit brings excitement to our candy story. Hango’s fun-loving energy reminds us that a little playfulness can sweeten any day – much like the delightful taste of our treats.

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LIZZI

Lizzi is the gifted singing chick whose warm and caring nature keeps our group united. Her sweet melodies and creative charm create a soothing backdrop to our vibrant candy story. Just as her voice brings harmony to every gathering, the inviting flavours of our halal gummies and candies bring joy and a sense of togetherness to all who enjoy them.

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Soofee's & Friends

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