The Sweetest Aisle You’re Not Stocking Yet — Halal Gummies and Untapped Retail Opportunity

Walk into any mainstream grocery store, and you’ll find entire shelves devoted to dietary preferences. Gluten-free, sugar-free, plant-based, organic each category carefully curated and prominently displayed. But one major segment continues to be underserved: halal consumers.

Halal shoppers make up a growing share of North America's consumer market. In Canada alone, more than a million Muslims call this country home, not to mention millions of others who follow halal-adjacent lifestyles, including Jewish and vegetarian consumers. That’s a powerful customer base with shared needs and growing purchasing power and when it comes to candy, most of them are still scanning for fine print.

Soofee’s Friends isn’t just responding to that gap, we're redefining it. Our line of halal and kosher-certified gummies isn’t just for Muslim consumers. It’s for any shopper who cares about clarity, quality, and inclusive enjoyment. Our candies are free from pork gelatin and other animal byproducts that often make traditional gummies off-limits.

But here’s the thing, this isn’t just a feel-good story. It’s a smart business move. Stocking Soofee’s means tapping into a vibrant, loyal, and often overlooked demographic that’s actively seeking candy that aligns with their values. And when they find a brand that delivers? They return. They tell their friends. They bring their kids.

Our packaging is designed to pop off the shelf. Our flavors from Chilli Guava to Mango Pineapple Rings hook curious shoppers who might not even know they’re about to discover their new favorite candy. We’ve already built traction across Canada, and we’re looking to partner with retailers who see the vision and want to grow with us.

So this isn’t just a call to diversify. It’s a call to lead. Be the store that says yes to every customer who’s ever walked past a candy shelf feeling like it wasn’t built for them.

Ready to stock sweetness without compromise?